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Emotional Capitalists by Martyn Newman
 
In this book Newman builds on the strong foundations that have been established by Daniel Goleman's work on Emotional Intelligence, identifying successful leaders as 'emotional capitalists' and benchmarking the practical application of EQ to leadership. Fundamental to the book are the ideas that good leadership generates emotions like trust and confidence which in turn create good relationships and that together these build real commercial value.
 
Emotional value is a byproduct of effective leadership
 
Newman claims that successful business is driven by two key dynamics. External emotional capital is the value of the feelings and perceptions of customers and outside stakeholders towards you and your business. The value of internal emotional capital equates to the degree of engagement, commitment and goodwill within a business. Your primary job as a leader, Newman says, is to create emotional wealth as a competitive advantage.
 
Partnership depends on good relationships
 
Working on the premise that people respond most productively when they feel good about themselves and the situation, Newman emphasises the benefit of a collaborative approach to relationships, both external and internal. Strategically, he says, relationships are at the heart of effective working partnerships, and the best relationships are founded on the perception of equality and a mutually positive purpose. Connecting with people is easier if you focus on the commonalities rather than traditional differentiators such as status, power or hierarchy.
 
The building blocks of emotional capital
 
The emotional profile that Newman benchmarks for high performance entails seven essential dynamic skills that he suggests are at the heart of true business wealth.
  1. Independence - thinking for yourself, not just accepting others' assumptions
  2. Assertiveness - putting forward your point of view in a non-agressive way
  3. Optimism - focusing on a good outcome & believing in others' positive intent
  4. Self actualisation - becoming more of who you really are, developing potential
  5. Self regard - trusting and having confidence in yourself and your intentions
  6. Good relationships - building partnership, both internally and externally
  7. Empathy - putting yourself in another's place and responding accordingly
  
“Never look down on anybody unless you're helping them up."
 Jesse Jackson